![]() Last year, when many of us were resorting to burpees in the hallway (whatever it takes, right?), WIT released more than 100 free video workouts, hosted by the gym’s athletes and coaches – including head of training Gus Vaz Tostes, who believes in ‘changing lives’, not just building bodies. Since then – much like the gym’s members –it’s only grown stronger. ![]() But WIT turned this model on its head, starting out as a hype-generating sportswear pop-up before opening the doors to its shop-cum-gym in 2018. Provided by commonplace, now, for gyms to flog merch from the front desk. But now many are offering far more than just 45 minutes of feeling the burn in a basement. Pay-as-you-go gyms have always offered a commitment-free way to get your fitness fix. Or drop in to one of The Foundry’s three gyms for a Sweat class with director Laura ‘Biceps’ Hoggins – and expect to be wringing out your tanktop by the end of it. Now the chain operates a permanent app-based fitness platform, offering hundreds of gains-delivering workouts spanning strength, conditioning, core and mobility, plus guidance on nutrition and running. The Foundry quickly assembled a comprehensive schedule of virtual workouts, replicating the energy and camaraderie of its in-person classes. Maintaining the ‘belonging’ part was never a problem for the gym’s team, who were streaming classes on Instagram by the first day of the first lockdown. Provided by Laura Hoggins the gym ‘where the strong belong’, as the slogan goes, but in recent months, many of the strong have been training at home, without the Atlas stones, tractor tyres and prowler sleds they’ve come to know and love/hate.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |